JE, UNA MJENGO? CAMPAIGN
About the Je, Una Mjengo?campaign
We noticed that there was a general belief within the Kenyan-built (construction) industry that anyone can be a construction project manager. Therefore, the general trend is that anyone wanting to build does not hire professionals to handle their project but works with people who have in the past duped them and ended up building sub-standard buildings. There has also been a belief that getting the right professionals for the job is a very expensive affair. Out of these notions, the Je, una mjengo? a public awareness campaign was born.
The campaign is an awareness drive ran by the AAK with an aim of sensitizing the public on the safe building. One of our key objectives is the creation of public awareness within the Built and Natural Environment. We are also mandated to create awareness on services of professionals within the Built and Natural environment and who essentially form our membership. The campaign’s specific objectives are as outlined:
To inform the public of the importance of using professionals and following the right channel when building
To market the services of our members through promotion of using the right people for the right job
To create a mind shift amongst the general public with regards to matters building in Kenya
To create clarity and awareness of the processes (of approval and others) within the built environment
Our target audience
We are targeting members of the general public (men, women, small and medium enterprises) in the process of building either residential or commercial buildings.